2019 Spring/Summer UT Wear Your World

UT is UNIQLO’s line of graphic t-shirts. As part of a long-term effort to strengthen UT’s branding, UNIQLO Singapore took over selected train cabins on North-South and East-West lines from 8 April to 12 May 2019 to showcase 6 different contents from the 2019 Spring/Summer UT collections.

The train cabins were plastered with definitive and distinctive visuals from each collective to create an immersive platform consumers to experience all 6 content pillars.

This project was an internal creative team effort, under the guidance of respective creative and marketing leads.

Photos provided by Clarence Aw.

© Jacintha Yap, 2024.