2019 Fall/Winter Holiday Campaign

We also
UNIQLO Spotlight is a dedicated branding space at Level 3 of Orchard Central Global Flagship Store. We have seasonal change-outs to align with on-going campaigns but the on-going objective is to use Spotlight as a space to strengthen LifeWear branding.

I was tasked to re-design the space in line with our 2019 Fall/Winter’s Holiday campaign.
We also ran a contest and held workshops in space to amp up the festive atmosphere.

From left to right:
Left: Shoppers were encouraged to write their wishes in cards and drop it into the box to stand a chance to be given their UNIQLO Christmas wishlist.

Middle: Various workshops were held in the Spotlight space where shoppers could take a break with shopping and bring home their handicrafts.

Right: Gachapon machines were stationed at select UNIQLO stores which gave customers a spin when they spend in-stores. In collabroation with Klook, vouchers were offered alongside discounts on signature UNIQLO products.
© Jacintha Yap, 2024.