2020 Fall/Winter AIRism Spotlight

UNIQLO Spotlight is a dedicated branding space at Level 3 of Orchard Central Global Flagship Store. We have seasonal change-outs to align with on-going campaigns but the on-going objective is to use Spotlight as a space to strengthen LifeWear branding.

In a time of social distancing and home-living, we came up with the concept of “AIRism at Home” to promote UNIQLO’s best-selling AIRism collection and how it helps our customers feel comfortable during these difficult times. In the New Normal, the lines between work and home spaces are blurred, so we wanted to re-work the Spotlight space to reflect that.

We partnered with HipVan, a local furniture online shop to curate the furniture and props to bring to life the “AIRism at Home” concept.

Overview of space

Home Area

Work Area
© Jacintha Yap, 2024.